Search Engine Optimization
SEO is the practice of enhancing a website's visibility and ranking on search engine results pages (SERPs). By optimizing various elements of a website, such as content, keywords, and technical aspects, SEO aims to attract organic (non-paid) traffic from search engines like Google, Bing, and Yahoo. Effective SEO strategies involve understanding how search engines work, what people search for, and the best ways to present content that meets both user needs and search engine criteria.